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The Ultimate Guide to Auctioning Your Property

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  • ​Block viewings arranged
  • ​Vendors can set the reserve price
  • ​Nationwide service
  • ​No sale no fee
  • ​Cash and mortgage friendly service
  • ​28 - 56 Day completion
  • ​The buyer pays our fee
  • ​The vendor pays nothing
  • ​Totally transparent service
  • ​Keep 100% of the sale price
  • ​Rightmove, Zoopla, On The Market & Prime Location listings
  • ​Professional photography, Floorplan's & Virtual  360 Tour's

 The Ultimate Guide to Auctioning Your Property

 Our 7 Step guide.


Are you considering auctioning your home but not sure where to begin?  Our comprehensive guide covers everything you need to know to sell your property at auction. From the process and timeline to costs and fees, we've got you covered. Get the most out of your sale by choosing the auction option.

Get to grips with the process in 7 simple stages. Our easy-to-follow guide will help you decide whether auction is right for you, and lead you through each step of the process. Check out the table below for detailed info on each stage.

1. Research

Ready to sell your property but unsure if an auction is the right way to go? We get it. That’s why it’s important to consider your goals and needs before making a decision. Are you looking for speed and certainty or flexibility? Do you have a minimum price in mind, or are you open to negotiation? We offer a variety of auction options to suit every situation and property type. Let’s talk about what works best for you. Get in touch today.

2. Valuation

Discover your property's potential value with a FREE auction appraisal from us. With hundreds of auctioneers in the UK and a growing list of online auctions, finding the right fit can be daunting. Smart Property Sales offer 0% commission for sellers, so once the reserve is agreed upon, it is completely risk and financially FREE! Find out what your property is truly worth in today's market. Contact us now for your FREE appraisal.

3. Instruct the auctioneer in advance

Book your auctioneer 3-4 weeks ahead of auction day! Find a solicitor, sign the auctioneer's terms of business, and get ready to sell with ease. Streamline the process and get the best results with careful planning and preparation.

4. Marketing the property

Get auction-ready in just two simple steps! First, work with your solicitor to prepare the auction legal pack and complete any necessary forms. Second, let the auctioneer handle the marketing by advertising your property and conducting viewings. With these preparations covered, you'll be ready to step up to the auction block with confidence.

5. Pre-Auction offers and interest

Get insider feedback from the auctioneer to help you make the best decision about accepting an offer before auction day! They'll share key information like the number of interested parties, viewings, legal packs downloaded, and bidders registered (including phone and proxy). Plus, if you're eager to secure a sale before the big day, you'll have that option too!

6. Auction Day

Get ready to watch potential buyers battle it out for your property on auction day! The highest bidder will secure the property, so the competition is sure to be fierce. Typically, bidding for each lot can last up to 48 hours! Once the reserve price is met, you can rest easy knowing you've made a sale. On the day of the auction, the winning bidder will exchange contracts and pay a 10% deposit. The sale will then be completed 28 days later. Don't miss out on this exciting opportunity to sell your property quickly and efficiently!

7. Completion day

Get ready to hand over the keys on completion day, as the transaction will be finalised in the days or weeks following the auction. Normally, completion takes 28 days, but it can happen sooner if both the buyer and seller agree. Just make sure you've moved out on time! Once the buyer transfers completion funds to your solicitor, they'll send the proceeds of sale to your bank account.
  •   The Buyer pays our fee
  • ​You keep 100% of the sale price
  • ​Properties listed on the open market
  • ​Rightmove, Zoopla, Prime Location
  • Block viewings
  •  28-58 days completion
  • ​Nationwide service
  • ​No sale, No fee

Wondering if your property is suitable for an auction sale? 

The good news is that any property can be sold at auction, regardless of its condition or type. What really matters is the seller's circumstances - and if you're looking for a quick and reliable sale, auction may be your ideal option.

One common misconception about auction sales is that only properties in poor condition should be auctioned off. While such properties may achieve higher sale prices at auction than through an estate agency sale, the truth is that any property can benefit from the auction process. Unlike traditional sales, where buyers can chip away at the price stage by stage, auction buyers cannot reduce their offers. Instead, the emphasis is on the property's potential, rather than its problems. So whether your property is in great shape or needs a bit of TLC, an auction sale may well be your best bet.

What price will my property achieve at auction?

"Find out the guaranteed minimum price your home will sell for at auction with a reserve price. Avoid worrying about selling your property for less than its worth by agreeing to a reserve price set by the auctioneer. Rest assured that the reserve price won't change without your consent. Ensure you set a reserve price high enough to cover all your expenses, including outstanding mortgage and moving costs."

Auction v’s Estate agent

What's the difference in sale prices between auction and estate agency sales? The key factor is negotiation. With estate agents, the asking price starts high and is negotiated down by the selected buyer. In contrast, auction prices start low and can only increase through competitive bidding.

Selling your house at auction can have major benefits - without setting an upper limit, sale prices can often far exceed expectations! This makes auctions ideal for properties with potential for improvement. The competitive bidding process ensures that the true value of the property is revealed, resulting in a top price.

In contrast, estate agency sales can leave sellers vulnerable to reduced offers after a survey. The agent's commission incentivises them to secure a sale at any price, leaving sellers potentially shortchanged.

Maximise your property's sale price and guarantee a reliable sale by allowing multiple bidders to compete. Avoid the risk of a sale falling through - with an estate agency, the selected buyer can back out at any point before the formal exchange of contracts.

National auctioneers.

Nationwide case studies

For years, vendors at auctions have paid seller's fees.

You can place your property with an estate agent and wait possibly months to get a true market price and pay fee their fees. Or you can sell through a specialist property auction where the auctioneer will charge high selling fees and also the buyer. In reality, these fees eat away at the hammer price of your sale.

A solution - Smart Property Sales will take on the sale of your property completely risk free using our free property sales service. We thought there had to be a better way. That’s why we developed the technology behind Smart 
Property Sales – the better way to sell residential or commercial property via auction.

What is a guide price?

An auction guide price is the advertised amount for a property and should not be mistaken for the reserve price. This price is usually set below the reserve price to generate interest among potential buyers, leading to a higher number of bidders on auction day. Ultimately, this results in a successful sale, making it a crucial element of the auction process.
Properties professionally listed on;

What are the expenses associated with selling through auction?

With Smart Property Sales, it is completely FREE for sellers!

Typically, the cost of auctioning a property is typically similar to those associated with selling through a traditional estate agent. The primary expense is the auctioneer's commission, generally ranging from 2% to 3%+VAT, which is only required upon a successful sale. Certain auctioneers might also charge an upfront fee of a few hundred pounds for cataloging or entry, which could be deferred until after the auction and is only required if your property sells.

What are the risks?

The sole downside to an auction sale would be selling for the reserve price even though you had expected a higher amount. On the day of the auction, when the bidding reaches or surpasses the reserve price, contracts are exchanged legally once the hammer strikes. Unlike in a private treaty (estate agent) sale where transactions are "subject to contract," in an auction, the sale is binding when it is sold. Neither can the seller nor the buyer back out of the deal.

A better way to sell property
Using our free property sales service, sellers can have their property attractively listed in a way that allows it to be seen by many more buyers on the open market. Meaning, that the chances of achieving the true market value are increased by us creating a 'competitive bidding environment at auction'.

Our proven sales model has assisted our sellers throughout England & Wales to achieve full market value for their properties. Setting a reserve price that the vendor is completely comfortable with, and that is achievable in the prevailing property market, is paramount to our ethos. 

Once listed, we spend time thoroughly marketing the property, taking a ‘whole of market’ approach, which places the property before many more potential buyers. Using superb imagery, 360 tours and professional descriptions designed to foster interest in the sale, we put our complete efforts into introducing the property to potential buyers.

We conduct professional open days to enable buyers to see the property and provide legal packs which give them all of the information they need to make a suitable bid. Our sales method allows sellers to retain total control over the final price, and best of all, our buyers pay the fee for the service meaning that you can keep much more of the purchase price. 

Our aim is simple:- To maximise the price obtained for your property, complete the sale within 20 or 56 days, and the seller, pay no auction fees. 

Smart Property Sales are full members of the Property Ombudsman redress scheme, fully insured and members of the information commissioners office.

Ratings & Reviews

Martine Peltzer

Smart Property Sales helped me with the sale of my late Mother's house, at a very difficult time for me. I didn't have to worry about a thing, except to open the door for the photographer who took the pictures for the sale. My dealings with Chris were always friendly and I had no doubt of his professional knowledge. I can't recommend him and SPS highly enough.

Ratings & Reviews

Karen Kirk

Yes, I would recommend Smart Property Sales for sure! they were so helpful in the sale of my late mum's house! it was a difficult time for us all! Their help was invaluable and alleviated a lot of stress! The house was sold within a couple of weeks! Thanks again To Chris at Smart Property

Nationwide case studies

Ratings and reviews

Martine Peltzer
Smart Property Sales helped me with the sale of my late Mother's house, at a very difficult time for me. I didn't have to worry about a thing, except to open the door for the photographer who took the pictures for the sale. My dealings with Chris were always friendly and I had no doubt of his professional knowledge. I can't recommend him and SPS highly enough.

Karen Kirk
Yes i would recommend Smart Property Sales for sure! they were so helpful in the sale of my late mums house! it was a difficult time for us all! Their help was invaluable and alleviated a lot of stress! The house was sold within a couple of weeks! Thanks again To Chris at Smart Property
Steve Lancaster
A thoroughly professional business who worked tirelessly throughout the entire process. I can highly recommend Chris and the team. Thanks so much!

Billy Aspey
Professional service from start to finish, highly recommended.
Ratings & Reviews

Steve Lancaster

A thoroughly professional business who worked tirelessly throughout the entire process. I can highly recommend Chris and the team. Thanks so much!
Smart Property Sale is a trading style of ‘C. J. Fisher & Co Ltd' - Company Number: 11749223 - Registered in England & Wales
 Registered Office Address: 10/12 Upper Dicconson Street, Greater Manchester, WN1 2AD

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